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,Leading the way: Malaysia is the first market in South-East Asia to launch the alcohol-free Somersby Apple 0.0.

Carlsberg Brewery Malaysia Bhd (Carlsberg Malaysia) has enjoyed a solid start in 2022, with its mainstream brands Carlsberg Danish Pilsner and Carlsberg Smooth Draught returning to growth this year after being affected by the pandemic, according to managing director Stefano Clini.

Clini points out that the Carlsberg Malaysia group recorded a 39% year-on-year growth in its premium category comprising 1664 Blanc, Asahi Super Dry, Somersby and Connor’s Stout Porter in the first quarter ended March 31 (1Q22).

“It is our plan to continue accelerating growth momentum with new product and packaging innovations,” he tells StarBizWeek.

Clini notes that in Malaysia, leading cider brand Somersby had launched new variant – Somersby Passion Fruit and Orange Cider in March whilst the fastest growing stout brand Connor’s Stout Porter launched a new sleek glassware in May to elevate its drinking experience from can-packaging, which was also launched in April last year

He adds that in 2022, Carlsberg Malaysia has increased marketing investments on Carlsberg brands to drive growth especially during the peak season during Chinese New Year with integrated campaigns that boost take-home consumption as well as drive footfall to on-trade outlets when dining-out and family reunions were allowed this year.

Meanwhile, the Carlsberg brand is celebrating its 175th birthday this year.

“We have exciting consumer promotions and brand-building programmes in the pipeline to solidify its Probably The Best Beer positioning, with the Carlsberg x Liverpool 30th Anniversary partnership celebration being one of the most exciting ones rewarding our consumers in Malaysia and Singapore,” says Clini.

Clini points out that the Carlsberg Malaysia group recorded a 39% year-on-year growth in its premium category comprising 1664 Blanc, Asahi Super Dry, Somersby and Connor’s Stout Porter in the first quarter ended March 31 (1Q22).

Meanwhile, in February 2022, Clini had said the group has set aside capital expenditure (capex) of RM110mil to modernise its production facilities, which is expected to be completed by end-2022.

Clini notes that the project is a massive upgrade and the biggest investment of the Carlsberg Malaysia group in 30 years, which would improve its filling capacity and enable greater flexibility in packaging options, higher automation, more conducive working environment as well as greater sustainability performance in energy, water and waste management.

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